- Customer Multifamily discretionary fund manager that has acquired $3.7B of real estate and loans comprising 22.9k+ affordable and market rate housing units across the country.
- Challenge Reliant tried several CRM solutions, but none met their fundraising, reporting, storage, and communications needs, causing them to spend too much time on routine tasks.
- Process Introduced to Juniper Square early on, Reliant liked that it felt custom-built for their operations compared to costly CRM and PE solutions that were hard to use and customize.
- Results Allows them to manage fundraising, quarterly reporting, distributions, capital calls, and ongoing communications related to hundreds of investor relationships.
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Customer Benefits
Cut to the chase
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“From the client portal to the ability to easily deliver highly personalized correspondence, the feedback from our clients has been unanimously positive,” said Whipple.
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“By keeping our team communicating effectively, Juniper Square has made us much more effective and productive,” said Sherman. “The ease of the user interface, the responsiveness of the system, and the flexibility of Juniper Square make it far superior to the predecessor systems,” added Sherman.
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“I’m confident our investor information is secure, and available whenever I need it. Data that used to be stored across multiple spreadsheets is now consolidated into one secure repository that’s easy to update,” said President Caskie Collet.
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Assets acquired
$3.7B+
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Property assets
128
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Units managed
22.9K+
Customer
Customer Overview
Since the firm’s inception in 1992, Reliant Group Management and its predecessor, The Reliant Group, have acquired more than $3.7 billion of real estate and loan transactions. The firm has focused on acquiring and developing market rate and affordable multifamily housing since 1999, and in 2001 launched its first discretionary investment fund. It has since acquired or developed more than 22,900 units of affordable and market rate housing across the country. Reliant’s funds are backed by hundreds of family office, foundation, and high-net-worth relationships.
Challenge
The Challenge
As Reliant prepared to raise the eighth discretionary investment fund in its Capital Accelerator Program series, they knew they needed to upgrade their technology infrastructure. “Over the years, we’ve tried a number of different CRM systems, but we struggled with the customization required to get them to work for private equity fundraising, reporting, storage, and communications,” said CEO Joe Sherman.
Complicating matters further, none of the off-the-shelf CRM solutions integrated with Reliant’s legacy investor management system, which itself was very cumbersome and difficult to use. As a result, functions were duplicated across systems, fundraising efforts were less effective, and an inordinate amount of Reliant staff time was spent on routine back office tasks like producing quarterly reports, capital calls, and tax forms.
Process
The Process
Reliant conducted an extensive review of the leading incumbent CRM and private equity software providers but couldn’t find a solution that met its needs. Reliant found the incumbent solutions to be expensive, difficult to use, and hard to customize. Then Reliant was introduced to Juniper Square early in the product design. “Compared to our previous systems, Juniper Square was just so straightforward and easy to use,” said Controller Katherine Whipple. “With Juniper Square, we are getting the unique attributes of software that feels custom-built for our operation, but at a fraction of the cost,” said Whipple.
Juniper Square has saved us money by freeing up staff to focus on high value activities. I’m confident our investor information is well organized, easily accessible, and secure.
Caskie Collet
President
Results
The Results
Reliant now manages hundreds of investor relationships using Juniper Square. Capital calls, distribution notices, investor information packages, quarterly statements, and tax forms are all distributed through the Juniper Square platform. This tax season, Reliant used Juniper Square to encrypt and securely deliver hundreds of K-1s to their investors, using Juniper Square’s tracking features to confirm their investors were receiving the documents. Reliant is also using Juniper Square to manage their fundraising effort with hundreds of prospects for their tenth fund, which they expect to close soon using Juniper Square’s capabilities. Juniper Square helps them manage their pipeline and track correspondence and notes.
Metrics as of 5/1/2022
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